Bike Flowers

Flowers Copenhagen is a visionary urban company with roots in Nørrebro. It is a company that is envisioned to unite the latest trends in lifestyle while taking active responsibility for Danish citizens as it aims to promote social inclusion and to inspire more companies to incorporate social responsibility into their business.

Flowers Copenhagen sells bouquets and plants from bicycles on the street. In addition, it is also targeted to sell per order for businesses and private companies. Flowers can be ordered for weddings, birthdays, receptions, funerals, goodie bags etc.

The Client requests a simple webpage, visual identity, and offline material. The website should be: Simple, Covering the basics (a front page, products page, about us page, and a contact page), Promoting the products as well as social inclusion focus of the company, a functioning contact page.

In order to achieve the stated objectives analysis of the market, consumer behavior, the brand, and its competitors, perceptual map, and target group analysis have been conducted along with Risk, SWOT, Stakeholder analysis.

Based on the outcomes brand personality, information and interaction design, tagline, logo, color scheme has been prepared and a website, social media account, flyers, business cards, stickers, promotional material along with the design of the bike have been prepared.

The website is prepared using WordPress based on the requirements of the concept (with features such as newsletter, contact info, and locating the available bikes on GoogleMaps).